About Project Play: Baltimore


It all started when...

the Surgeon General of the United States, Dr. Vivek Murthy, challenged leaders at the 2015 Project Play Summit to grow access to sport for youth across the nation -- and take the Project Play framework for action into communities as a tool to rally stakeholders.

Baltimore is the first model community initiative organized by the Aspen Institute's Project Play team. Supported by Under Armour,  it is a bold experiment designed to serve and inspire Baltimore's communities. The UA House, a newly revitalized community center on Fayette Street, will serve as the hub for the initiative.

The project’s initial three-year focus will be on East Baltimore, specifically a two-square mile area that is home to 17 schools and approximately 12,000 children. To facilitate the effort, the Aspen Institute and Under Armour will:

  • Take measure of the State of Play in East Baltimore, aggregating and developing insights on the quality and quantity of sport options available to youth (ages 6-17)
  • Convene community leaders at a Project Play: Summit and in other meetings, to help them identify needs, discover resources and set shared goals around growing access to quality sport options for youth
  • Initiate relationships with regional and national organizations to assist in the effort
  • Engage participating groups and drive Collective Impact under the leadership of a project coordinator
  • Document and share results on the national stage, with the goal of inspiring and empowering other urban communities to grow efforts to grow access to youth sport

We want nothing more than to help Baltimore tell the next great story in its sports history, with the engagement of motivated leaders and organizations.